The NBA Takes a Bigger Leap into Web3 with NBAxNFT

NBAxNFT, the official NBA Discord, has been launched by the National Basketball Association (NBA).

NBAxNFT is taking a greater move into Web3, with the goal of sharing everything NBA basketball and Web3.

The unveiling coincides with the Golden State Warriors' playoff matchup with the Denver Nuggets.

The NBA's (National Basketball Association) partnership with digital assets has proved fruitful.

The NBA and Dapper Labs will launch the NBA NFT marketplace Top Shot, which will be based on the Flow (FLOW) blockchain, in 2020.

The NBA hopes to grow its Web3 loyalty via fan involvement when the 2022 playoffs get started.

The NBA Launches NBAxNFT to Drive Community Engagement

NBAxNFT, an NBA Discord to communicate with NBA fans on things Web3, was introduced this week by the NBA.

"Announcing the official NBA Discord: Join now to talk all things basketball and web3!" the NBA said on Twitter to promote the debut of NBAxNFT.

The NBA has opened its own Discord channel in addition to a Twitter account. There were 36,921 members at the time of writing.

"Welcome to the official discord server of the NBA, home to an always-on-discussion about NBA games, teams, players, and NFTs," said an opening statement on the Discord channel. Keep an eye out for more as our server topics expand!"

Before receiving full access to the Discord channel, users must read the rules.

After users have validated their accounts, the NBA provides updates about upcoming events, such as an NFT initiative to commemorate the NBA playoffs.