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Nike and RTFKT Go to the Metaverse with CryptoKicks Sneakers

Skylar Shaw

Apr 24, 2022 09:35


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The CryptoKicks footwear line from Nike and RTFKT is now available in the Metaverse.


Nike purchased NFT Sneaker Shop RTFKT in December to help it achieve its web3 ambitions.


In 2021, Nike launched 'NIKELAND,' a Metaverse game in which users may adorn their avatars in Nike merchandise.


As the year proceeds, metaverse activity continues to pick up steam, with mainstream players seeing web3 as the wave of the future.


There have been a slew of metaverse-related trademark registrations, with Web3 providing limitless expansion prospects.


It's difficult to ignore when US financial behemoths JPMorgan Chase and Citigroup become positive.


JPMorgan bought property in Decentraland in February, putting its money where its mouth is (MANA). According to JPMorgan, the Metaverse is expected to generate over $1 trillion in annual income.


Citi had a more upbeat forecast last month, predicting a $13 trillion Metaverse by 2030.


RTFKT and NIKE CryptoKicks are a great way to get started in the metaverse.


RTFKT Studios took to Twitter over the weekend to showcase a video of the new RTFKT x Nike Dunk Genesis CryptoKicks.


"RTFKT, in collaboration with Nike CryptoKicks, reveal the future of Sneakers, driven by Skin Vial technology," RTFKT tweeted.


EVO X, a series that enables users to modify their appearance using Skin Vials, is the first collaboration between RTFKT and Nike CryptoKicks. Skink Vials are collectibles that may be swapped between users.


The Ethereum (ETH)-based Skin Vials and RTFKT X Nike Dunk Genesis CryptoKicks Sneakers may be seen on OpenSea by collectors.


"The aesthetic of the RTFKT X Nike Dunk Genesis CryptoKicks varies according to the properties of the vial when fitted with RTFKT Skin Vial NFT," according to OpenSea.


There were 878 owners at the time of writing, with a floor price of 2.79 ETH.


Nike With the most recent launch, it becomes a Web3 trailblazer.


Nike, the world's most well-known clothing and sportswear business, is no stranger to web3. Nike entered the Metaverse in November with the debut of 'NIKELAND,' Nike's Metaverse home on Roblox Corp.


"Buildings and fields within NIKELAND are inspired by Nike's real-life headquarters and feature intricate venues for the Roblox community to test their abilities playing in numerous mini-games," Nike said while announcing the debut in November.


In addition to dressing up their avatars in Nike gear, players may play activities like Tag, Dodgeball, and The Floor is Lava.


RTFKT, the designer of the NFT shoe, was bought by Nike shortly after the introduction. Following the introduction of NIKELAND, Nike bought RTFKT to assist its metaverse aspirations.


The RTFKT X Nike Dunk Genesis CryptoKicks might find their way to the NIKELAND digital showroom, but there are no additional specifics about the CryptoKicks debut.

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