Aria Thomas
Jan 17, 2023 11:01
On Monday, French fashion giant Dior appointed K-pop singer Jimin as a global brand ambassador, announcing the relationship via social media with photos of Jimin wearing outdoor-inspired sportswear designed by Kim Jones.
European luxury businesses are aiming to profit on the international popularity of K-pop stars, especially among younger consumers.
The LVMH-owned fashion house has also forged links with the K-pop sensation Jisoo of Blackpink, whose appearances at the company's catwalk shows bring hundreds of screaming fans to Paris.
Jimin, whose full name is Park Ji-min, is a member of the seven-member K-Pop group BTS, which debuted in 2013 and caused an international K-Pop frenzy with its catchy, energetic songs and dancing moves.
South Koreans have become the world's leading per capita consumers of personal luxury goods, spending an average of $325 annually, according to Morgan Stanley analysts (NYSE:MS).
Seventy-six percent of the nation's household wealth, according to the experts, is held in the real estate industry, while property values have risen dramatically over the past five years.
Jan 16, 2023 10:56