Meta Will Evaluate A Monthly Subscription Service For $11.99

Meta Platforms revealed on Sunday that it is piloting a monthly subscription service called Meta Confirmed, which will allow users to verify their accounts with a government-issued ID and receive a blue badge, in an effort to assist content creators in expanding and building communities.

The subscription bundle for Instagram and Facebook (NASDAQ:META), which will be released later this week, will offer further security against impersonation and start at $11.99 per month on the web or $14.99 per month on Apple's iOS and Android.

This week, Meta Verified will launch in Australia and New Zealand, followed by progressive launches in other nations.

Meta's entry into the subscription services market follows Twitter's announcement last month that Twitter Blue will cost $11 per month.

Mark Zuckerberg, CEO of the social media behemoth, stated previously that the company planned to offer a number of new products that would "empower artists to be far more productive and creative," but cautioned about the cost of supporting the technology for a huge user base.

Several social media apps, like Snapchat from Snap Inc (NYSE:SNAP) and the messaging app Telegram, debuted paid membership services as a new revenue stream in 2017.