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Lionel Messi Partners With Socios.com To Launch Fan Tokens

Skylar Shaw

Apr 02, 2022 09:45


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Lionel Messi has signed a multi-year partnership with Socios.com, at least three years.


Messi will promote Socios.com among his fans as the Global Brand Ambassador.


Chiliz soared 16.52 percent in 24 hours as a result of this news.


Socios.com, one of the world's largest fan engagement platforms, has signed a multi-year deal with football legend Lionel Messi. Messi will promote the platform to his 400 million fans as part of this arrangement, which will last for three years. In exchange, Socios.com will establish a Fan Token for Messi.

Lionel Messi X Socios.com

Fan Tokens are governing tokens for fans or followers of a club, organization, or celebrity, for those who are unfamiliar with them. The cryptocurrency Chiliz, which is also the originator of this platform, can be used to purchase Fan Tokens.


Holders of these Fan Tokens will be able to influence decisions made by the organization or celebrity to which the Fan Tokens belong.


Socios.com has a well-established presence in the football world, having partnered with some of the world's most prestigious sports organizations.


Paris Saint-Germain, FC Barcelona, Juventus, AC Milan, Inter Milan, Napoli, Valencia, Atlético de Madrid, Manchester City, Arsenal, and UEFA are just a few examples.


"Since I played my first professional game, the passion of the fans has been a driving force that has helped inspire me to be my very best," Messi remarked as the Global Brand Ambassador for Socios.com. 


Fans are entitled to be thanked for their support. They are entitled to have a say in the teams they support. Socios.com was created to improve the fan experience by allowing fans to 'be more'. 


I'm honored to be a part of Socios.com's objective to make the world's fans more connected and rewarding."

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