Instagram will restrict shopping possibilities as commerce declines

The Information reported, citing an internal document, that Meta Platforms Inc's Instagram aims to drastically reduce its retail offerings as it shifts its e-commerce efforts to those that directly generate advertising.

According to a Tuesday report, Instagram's current retail page will be discontinued in the future.

"Tab Lite" will be a reduced and less personalized version of Instagram's purchase page, according to The Information.

According to the newspaper, the company will begin a public test of the enhancements to its app that will transfer users to the "Tab Lite" version of the shopping page on Wednesday.